Christmas at Dobbies 2020

During 2019 and early 2020 Abode Creative were asked to set trends for Christmas 2020.

Four distinct trend directions were put together to appeal to different audiences, colour palettes were chosen and Christmas gifting ideas collated. 

Print and packaging direction was compiled to enable Dobbies to move forward with an on-trend and distinctive Christmas selection, that would appeal to their existing and new customer bases.

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